The Importance of Mobile Access and a Good Way Finding Solution

Download Article:  PDF |  Word Doc

Contact: Rosemarie Francis

Rosemarie Francis
June 4, 2014

MediLocator blue dot navigation screenshotThe Importance of Mobile Access and a Good Way Finding Solution

Mobile health is gaining momentum and healthcare providers are assessing the benefits and how to use mobility to improve business practices and patient access.  Over 68% of adults in American own a smartphone.  These smartphones have more than 1,000 times the computing speed of the first personal computers.  A wide spectrum of downloadable apps give patients increased control, a deeper sense of medical knowledge, and the expectation of immediate access right at their fingertips.

Delivery systems, in turn, are looking to apps to improve patient access, satisfaction, efficiencies, and increase profitability.  To do this, they must redefine how they engage with patients and the use of mobile apps is fast becoming a leading way.

Access is a top mobility driver for both patients and healthcare systems.  Patients have the expectation of increased access combined with ease of use.  The days of scheduling an appointment, receiving instructions in the mail, and then following written directions to the facility are long gone.  Patient’s today are scheduling online, viewing ER wait times, live tracking OR cases, and receiving turn-by-turn directions from the moment the drive onto a campus.

Additionally patients are not only expecting more on their way to the Hospital they are expecting more once inside.  Hospitals have long been notorious for being difficult to navigate thus causes patients and visitors feeling a loss of control in their environment and enhanced stress as a result.  Good Wayfinding design promotes healing because being able to understand their environment provides visitors with a sense of control and empowerment, key factors in reducing stress, anxiety, and fear – feelings that undermine the body’s ability to heal. A study conducted (Passini and Arthur 1992 )at a major tertiary hospital estimated the cost of wayfinding problems at $220,000 per year (Zimring 1990).

Ensuring patients and visitors feel comfortable with basic navigation from the minute they approach and enter the facility not only reduces stress and frustration, it also communicates to everyone who enters the structure that they facility is organized, professional, and capable.  In today’s competitive economy it is more important than ever that HealthCare Organizations consider the image that they are presenting.

A strong Wayfinding solution will incorporate a multifaceted solution which includes Signage, Kiosks and a strong Mobile Platform. It will incorporate a consistent look and feel across all platforms and be easy to use. By giving the patient the ability to be in complete control utilizing a strong Way Finding App will not only solve problems of the lost or missed appointments but will also provide added benefits such as enhanced user experience.

So as people are walking around with a small computer in their pockets that has more than 1000 times the computing speed of the first computers and as our society grows more and more impatient to get what we want when we want the dependence on the smart phone will continue to grow.

This article was written by Rosemarie Francis, CEO of Etelu. Etelu is a Technology Innovation Company specializing in HealthCare that has developed the MediLocator App that is the only proven HealthCare that gives blue dot turn by turn directions as well as find a doctor, find a lab or clinic, track a loved one through surgery, pay your bill online and many more features.